As of March 1st, 2016 the Advano GmbH is called Blackhawk Engagement Solutions GmbH. In implementing this change, the experts for custom-made solutions for sales promotion and employee incentives from Cologne now also show their affiliation with one of the global industry leaders in this area in their name.
“As part of the Blackhawk Network Holdings, Inc., we profit from the resources of one of the world-wide biggest international networks for vouchers and prepaid solutions”, says Roland Morizet, Managing Director of Blackhawk Engagement Solutions GmbH. “This way, Blackhawk Engagement Solutions GmbH can further develop the range of products and services it offers to corporate clients in Germany and will be able to focus even more on offering more international solutions in the future.” Blackhawk Network Holdings, Inc. stands for innovative and exiting voucher and prepaid products for private and corporate clients in 24 countries worldwide. The Blackhawk Network Holdings, Inc. offers customized solutions internationally for customer retention, sales promotion and in the area of employee incentives.
“Blackhawk Engagement Solutions stands for all B2B activities within the Blackhawk Network Holdings, Inc. For the coming years the groups strategic focus will be placed on the significant expansion of B2B activities worldwide and Germany is a core market in this area. The name change from Advano GmbH to Blackhawk Engagement Solutions GmbH is part of this strategy”, says Christian Lindner, CEO of the Blackhawk Network GmbH.
Since the acquisition of Retailo by Blackhawk Network in December 2013, Blackhawk and Advano have been cooperating successfully. As the Advano GmbH did before, Blackhawk Engagement Solutions GmbH will manage the company’s B2B business areas of the Blackhawk Network Germany GmbH. As experts for employee incentives they offer companies customized voucher and prepaid solutions for the areas marketing, sales and personnel. The experts from Cologne also implement these solutions as full-service providers in companies.
This post is also available in: German